Monday, June 15, 2009

calvin klein billboard

calvin klein billboard

A steamy Calvin Klein billboard that seems to show a teenage girl in a threesome - with suggestions of a foursome - is raising eyebrows and ire.

Passersby can't miss the massive, sexually charged ad on a building at Lafayette and Houston Sts. in SoHo, and they can't believe their eyes.

"It's borderline pornographic," said neighborhood resident Lisa Marchese, 36, a marketing specialist who was disturbed by the youthfulness of the models.

"They all look so young, particularly the girl. And to portray them in a threesome - it's just taking it too far."

The ad depicts a topless young woman lying on top of a barechested boy while kissing a second shirtless male.

They're on a sofa, and below them a third male - pants and shirt unbuttoned - is lying on the floor.

Asked about the message in the ad, a Calvin Klein spokesman said the "intention was to create a very sexy campaign that speaks to our targeted demographic."

New Yorkers think they overshot.

"It's pretty provocative," said Murray Hill resident Alicia Shay, 24, who happens to sell jeans for a living.

"Just the positioning of them all - she's kissing him, the other guy has his hands down her pants, they're all misty even. It's really inappropriate."

Calvin Klein has long pushed the envelope with its advertising, starting with a 15-year-old Brooke Shields cooing that "nothing" came between her and her Calvins in 1981.

In 1995, the American Family Association, a conservative Christian group, pressured the company into yanking ads that some said were evocative of child porn.

The group's founder, the Rev. Don Wildmon, said he was disappointed by the new billboard.

"It shows a lack of respect for our society, especially for young people," he said. "It's a sad thing in America when the only thing they want is money and they'll keep using sex to get it."